Tools to Improve Your Website Loading Speed

There are many tools to improve your website loading speed. And there are plenty of good reasons to do it.

According to studies by Kissmetrics, a one-second delay can result in a 7% reduction in conversions. Also, 40% of people will leave your website if it takes more than 3 seconds to load a web page.

Now, I am going to talk about how to actually do it. And what tools to improve your website loading speed are available for this task. A word of warning first, if you do not consider yourself very technical, you may want to get some help from someone who is or has done this before.

Before you start making any changes, first run some website speed tests to see just how slow your web pages are. Three good tools for this are Google Pagespeed Insights, and These will tell you how many seconds it takes to load each page by simply typing in your url. These tools will also tell you exactly what is slowing your website down.

Server Settings

Before you make any changes it is always a good idea to make a backup of your website or do this on a staging website first. Pages that load slow can happen for many reasons.

You need to first look at some settings on your web host server. Make sure that it is not using an older version of PHP. This can slow things down considerably. A lot of web hosts just set an older version of PHP by default, so that older wordpress plugins will still work.

So, first update all of your plugins in WordPress on your website and then go back to change the PHP setting to the latest version that your web hosts has available. Secondly, on the server, make sure that gzip is enabled. It is an optimization tool that compresses files before sending it over the web.

WordPress Plugins like WP Fastest Cache, WP Super Cache and WP Total Cache will help with a multitude of technical issues that slow down your website loading time. I will touch on some of the more important ones below. I have tried several plugins but I found WP Fastest Cache works well and was the easiest to use.

Optimize Your Images

It is paramount to optimize all of your images on your entire website. You need to compress all of your images. There are some great free and paid tools online for this. They will substantially reduce the file size of your images and in turn load faster. Some of them include, Compressor and TinyJPG.

Secondly, you should make sure that you are not uploading a 1200 pixel wide image and only using it on your website at 300 pixels. You should reduce the image to the size you will be actually using it.

Create A Website Cache

If you are using WordPress (the world’s most used Content Management System), you should have a cached version of your website, for both desktop and mobile.

These WP Cache plugins will save the dynamically generated html files and serve them from the cache each time a visitor request happens. This way, it does not have to load the PHP scripts each time the page is loaded. This can save a lot of loading time, especially for people returning to your website.

Minify the Code

The code itself (HTML, JavaScript and CSS) and how it is structured in wordpress themes can slow down your website. The plugins mentioned above can minify the code so that it does not have to read all the code for the entire web page before it stars loading the page.

By doing these few things, your web pages will load much faster. Visitors will not quickly leave your website because of the load time. Chances of acquiring a new customer will go up tremendously.

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