These days, people are constantly being bombarded by information from many sources. When it comes to the Internet, people tend to lose patience very quickly and skim for information, trying to find something interesting to them.
So, here it is, 7 reasons people leave your website fast.
It is hard to believe, but people are still making this huge mistake in loading time.
According to Kissmetrics.com If your website takes more than 3 seconds to fully load a page, 40 percent of people will leave.
A one-second delay can result in a 7% reduction in conversions. There are plenty of tools to speed up the loading time.
What I find particularly annoying is when you land on a page and it starts blaring music and video immediately.
And what is equally annoying are those websites that in one second of being there, a pop-up appears that wants you to sign up and give your email address before you even have a chance to know if you might be interested. This is an excellent way to drive traffic from your website very fast.
As I mentioned in a previous article, more people are using mobile devices than desktop computers to view the Internet now. That trend actually occurred in 2014. Plus, on April 21st, 2015, Google is going to start ranking websites based on if they are mobile friendly or not.
The chances of your website being found in an organic search are slim to none after that takes place. Not being mobile friendly or Responsive creates a very bad user experience.
This still happens quite often as well. Sometimes the navigation is just not properly designed from the beginning or as time goes by, more and more information gets put on the website without much thought of how the visitors can find it.
A poorly designed navigation can be very frustrating when you cannot find your way around a website. It can cause you to lose a sale if you are selling products online or drive people away in frustration.
If your website is poorly designed, and uses inappropriate fonts and colours, it negatively reflects on you and your company. The length of a line of type is the first indicator if a website has been professionally designed or not. The amateurs usually make it excessively long.
When this occurs, it dramatically reduces readability and sends people from your page quickly. The page layout and hierarchy of information are extremely important design factors to get people to take action and convert a sale. Ultimately, you are not saving money if you get someone with no graphic design knowledge or education to create a website for you.
A lot of companies simply put up a website and let it sit for months or years without ever updating it. One of the objectives of having a website is to get visitors to return.
However, you must give them a reason to return. If you do not update your website on a regular basis, people will not return to it or share information about it with others in their network.
Another thing that can turn people away is self-centered content. When your content only speaks about how brilliant the company is, awards they’ve won and how awesome the people are; that is not a very effective method.
It totally ignores an advertising golden rule that David Ogilvy, the father of advertising, mastered so well. You need to let consumers know specifically what the benefits will be from using your products and services. If you do not explain the benefits, you can expect them to go elsewhere.
Get a website quote.