We have affordable digital marketing in Halifax. Certified in Inbound Marketing from the world renowned Hubspot. We use their proven inbound methodology to get results for you. Our goal is to put your business on the right path with the ever-changing digital marketing landscape.
Once we determine what your business and online objectives are, we develop a strategy and implement a plan. We always ensure that the proper analytics are put in place to accurately monitor and measure your results.
Tell us what areas you would like to start or improve with your online marketing. Whether it be setting up web analytics, doing SEO or creating optimized content for your blog – we have got you covered.
Ask about our current SEO Packages! Something for every budget. We have worked for businesses of all sizes.
Writing content for your website plays a vital role in marketing your business online. Once we determine what information your targeted audience is looking for, we can write optimized articles using keyword phrases. Having keyword optimized articles will help people find your website. People on the internet are searching for answers, if you can provide the answers for them, there is a good chance that they will buy your product or service.
Tell us what your challenges are with digital marketing. Is there something in particular that you need to learn? It does not matter if you are just starting or already have a campaign that needs improvement. Provide us with the details of your project, and we will provide a quote.
We always write and design Landing Pages with conversions in mind, for your marketing campaigns. If your landing pages are created by someone who does not understand conversion optimization, you have very little chance of success.
According to the Content Marketing Institute, the definition of content marketing is:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
To be clear, I am speaking of content marketing on the internet. Since that is the service we offer at Stronghorse. A lot of people who hear the term probably only think of it as an online thing. It has been used for many years offline before the internet ever existed.
The content can be in the form of blog posts, Ebooks, videos, infographics, case studies, podcasts and social media, to name a few.
Content marketing is a long term strategy. One where your business consistently provides content that is very high quality and produced on a regular basis, to the target audience.
You are solving your customers problem by providing them with the most relevant and useful content. People become loyal to you before they make a purchase of your product or service.
The goal of content marketing has always been to grow your business and increase revenue.
There are no universal templates for developing a strategy.
You need to have a defined audience and understand their needs before your start. You have to address how your content will help to solve their issues and problems. This will involve developing buyer personas.
Content will need to be created for each stage of the buy’s journey.
Because people first do research on the internet before they decide to buy any product or service.
Buyer’s go through 3 stages before buying a product or service.
In the awareness stage a prospect is experiencing a problem, so they seek out information in the form of ebooks, white papers, educational information, research reports and editorial content.
During the Consideration stage a prospect has a clear definition of the problem and given a name to it. They now will view videos, webinars and read third party reviews.
In the decision stage, the prospect now decides on the solution method. This is where they seek content that offers Free trials, consultations and estimates and quotes.
The decision stage is where they become a customer.
Once you have a strategy developed and content created, it is time to publish it. Since you now understand your audience from creating buyer personas, you will know which social websites to publish on.
There is now plenty of mediums to publish your content marketing. Website Blogs, Social media websites like: Facebook, Instagram, Twitter, Youtube and Linkedin provide ample opportunity.
Using an editorial calendar for your content creation will help keep you organized and stay on track. To promote and manage your content on other sites you should start a social media content calendar.
It outlines where your posts will appear, and on what day, month, and year.