Stronghorse is an Inbound Marketing Company near Halifax, Nova Scotia.

Customers that are acquired through the creation of different types of valuable content online. The content attracts them, answers their questions and solves problems. This is essentially the methodology behind Inbound marketing.

Much different than traditional marketing, where it is mainly unwanted messages being thrust upon an audience who never asked to receive it in the first place.

Hubspot first used the term “Inbound Marketing” they use a flywheel system of – Attract, Engage and Delight to describe the different phases of the process.

Attracting potential customers is done through the use of content marketing on channels where your potential customers would most likely be. Also by other digital marketing methods including SEO optimized webpages and written articles on Blogs, Digital display Ads, Video, Audio and infographic images.

Next, you must Engage them using various methods that could include Chat, email marketing and interacting on social media.

Delighting them can be achieved by implementing a 100% Guarantee for your product or service, developing a loyalty program or providing a free class or webinar. Anything that exceeds the customers’ expectations. When you do this, customers are more likely to stay with you in the long term and more apt to be an advocate for your brand.